Niche: Culinary, Food & Beverages

Listing Details

Launched in May 2021, this recipe blog offers authentic and high-quality baking recipes for its readers. 90% of revenue comes from Display Ads via Raptive, 6% from Amazon Associates, 3% from Sponsored Posts, and 1% from Affiliate, showcasing a diversified income stream. The site has a Semrush Authority Score of 32, indicating strong search engine visibility in the recipe niche. Traffic acquisition is primarily through Organic Search at 60.98%, followed by Direct traffic at 18.92%, and Organic Social at 16.29%, driven largely by the Pinterest account managed by the virtual assistant.

The seller dedicates approximately 5 hours per week to scheduling social media posts and developing new recipes. With 1-2 new articles added each month, the seller selects the recipes, and a freelance writer creates the content, including weekly email newsletters. Additionally, a virtual assistant manages the Pinterest account and submits the website for roundup requests in Facebook groups. The site has used a freelancer photographer and videographer in the past to take professional recipe photos and videos.

*A custom APA will be drafted to include the below caveats around the non-compete and depersonalization of the site.

*The site is personalized to the sellers' identity. A buyer will need to agree for the seller to remove pictures of the seller from the site and social pages. The buyer won’t be able to impersonate the seller after the sale. The seller is willing to assist with the transition and the About page can mention the seller as the former owner but it should be clear that she is no longer the owner. The Author profile is ‘Amy’ and if the buyer wants to continue publishing under the same profile, the name would be changed to something like "Amycakes Bakes" or "The Amycakes Bakes Team."

*The seller owns other sites in different niches (games/parties, family crafts/activities, and ADHD niche). These sites occasionally post recipe content and the seller will continue to post recipe content in the future. The recipes on these sites do not compete with the recipes on amycakesbakes and the seller agrees not to post recipes that compete after the sale. The seller may sell freelance recipe videography or freelance baking-related content on non-competing platforms.

*The Facebook page won’t be included in the sale as it’s tied to the seller's Amazon Influencer account. The Facebook page accounts for 0.72% of site traffic. The seller agrees to rename the page and change the niche and is willing to continue posting articles on behalf of the buyer for a set period of time.

*Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal.