Niche: Home, Information

Listing Details

This content-based business focuses on the home and gardening niche providing tips and product recommendations niched down further to a specific type of issue. Given the home/garden niche - there is some summer seasonality associated with the business. Revenue is mostly generated through Amazon Associates and display advertising - with supplemental income through lead generation.

Like many content sites - this business has been impacted by the most recent Google updates. Interestingly - the seller notes that traffic appears to have stabilized and the biggest sources of Organic Traffic are now non-Google search engines. The seller believes this will provide stability moving forward as the business no longer relies on Google for traffic.

Note: Throughout 2023 this business saw spikes in traffic due to Google Discover. At the time of listing we used a shorter pricing period in order to avoid the impact of these spikes in traffic.

*This site is currently approved for Mediavine Pro - which guarantees a higher revenue share (85%) - the seller believes that a new owner would likely get accepted onto the Mediavine Pro program as well.

**Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.