Niche: Food & Beverages, Culinary, Baking, Parenting, Travel, Pet Care, Entertainment

Listing Details

Launched in 2011, this Display Ads site is in the Lifestyle niche, covering a range of topics including recipes, parenting, travel, pets, and crafts. The site has a strong foundation with an evergreen niche, ensuring its content remains relevant over time. The original creator dedicated several years to building the brand, gaining recognition through TV features and magazine appearances, which led to lucrative sponsorships and affiliate partnerships with major brands like McDonald's, Target, and KitchenAid. Since taking over, the current seller has maintained the site's stability with minimal effort, adding only two new articles, making it a very passive business with potential for growth.

In terms of traffic and revenue, the site has maintained steady performance over the past four years. Displays Ads account for 99% of revenue and Amazon Associates 1%. The majority of traffic comes from organic social sources, particularly Pinterest, which accounts for 54.88% of the total traffic. Direct visits make up 28.3%, while organic search contributes 15.13%. The seller has not added any new pins or worked on the Pinterest account since taking over the business. With a focus on Pinterest traffic, a new owner could significantly increase the site's reach and revenue by actively engaging with a Pinterest strategy. Despite its passive management, the site holds a SEMrush Authority Score of 29. The site's historical success in sponsorships and personal branding also presents an opportunity for revitalizing and expanding its monetization channels.

*The seller purchased the site in November 2023

*Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.