Niche: Personal Care

Listing Details

This listing is for an Amazon FBA and eCommerce business created in January 2015 in the personal care niche. Included with the Amazon Seller Central account are 4 SKUs. The trademarked business is part of Amazon Brand Registry 2.0 and uses US-based manufacturers. The brand has been featured in popular publications such as BuzzFeed, Cosmo, Elle, Allure, and Shape, which is reflected in the top-selling SKU with a 4.5-star average rating with over 7.8K reviews that has 30-day terms with manufacturers and free product insurance. There are over 600 repeat customers via Amazon Subscribe and Save Subscriptions. Minimal effort is required from the Seller to maintain the business.

Most of the business’s revenue is generated from Amazon FBA sales (97.5%), with some sales coming from other eCommerce channels (2.5%). Sales mainly come from the Amazon US marketplace. Inventory is sent to Amazon FBA warehouses, with excess stock held at a 3PL warehouse and drip-fed to fulfillment centers when needed.

Daily tasks include liaising with manufacturers, designing shipping labels or bespoke packaging, managing inventory levels, and responding to customer inquiries; this takes around 8 hours per week. No employees are associated with the business.

The business’s social media accounts aren’t important in terms of traffic, which presents a growth opportunity by building up a following to become traffic drivers outside of Amazon. Developing the eCommerce stores could increase revenue and improve the brand’s defensibility. On Amazon, the Buyer could expand to international marketplaces to increase the brand’s reach. One of the SKUs might have the potential to become as popular as the current best-seller; more information can be provided to active buyers.