Pet Care
Pet Care
Business Started
1st of January, 2018
(6 years 9 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- KDP account
- ACX account
- Freelancer contact details
- Payment accounts (Stripe & Paypal)
- Affiliate accounts
- Social media accounts/pages (Facebook, Instagram, Twitter, Youtube)
- Email list (6,643 subscribers)
- Secondary domain
- Podcast account
Listing Details
This listing is for a Subscription, Amazon KDP, Affiliate, Amazon Associates, and Sponsored Post business created in May 2016 in the pet care niche. The WordPress website is a membership site for people looking for breeders of a common household pet. Revenue has remained stable since 2021 and the business requires minimal effort from the Seller to maintain with the help of 2 VAs.
There are 4 different subscription tiers available, each with a monthly or yearly plan. The seller calculated an LTV of $243.64 across all subscription tiers. The business model has a well-built earning structure whereby subscribers to the site are further monetized through affiliate content, the KDP book, and sponsored posts. The business has also utilized Dropshipping in the past. The revenue streams are broken down by Subscription (84.58%), Amazon KDP (6.91%), Sponsored Posts (5.75%) and Affiliate (2.76%). The Amazon KDP eBook is rated 4.5 stars with 155 ratings. The business does not use any paid advertising outside of Amazon KDP with 74% of website traffic coming from Organic Search.
There is an email list that is segmented in three different ways with marketing funnels in place to monetize the list in multiple ways. Also included in the sale are social media accounts with decent-sized followings and 11 podcast episodes.
*The Buyer will be required to have a legal entity in the country where the Stripe and PayPal account is located to purchase the business.
*Please note that KDP, ACX, Ingram Spark, and Draft2Digital payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process.
Earnings
Site Traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Optimizing sign up forms and email flows for each audience.
- Improving affiliate marketing by optimizing current affiliates and launching and growing new affiliates.
- Launching a new KDP book
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- Subscription services require customer service and the ability to stay on top of the subscribers requests.
- The main affiliate offers being changed, removed, or updated could affect commissions.
- Fluctuations in rankings can impact traffic to the business.
Work & Skills Required
- Checking emails
- Communicating with the contractors
- Checking accounts and updating plugins
- Reviewing traffic and revenue
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to focus on other projects.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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