Beauty
Beauty
Business Started
21st of October, 2021
(2 years 11 months old)
Assets Included in the Sale
- Amazon Seller Central account (160 active SKUs)
- Social media accounts/pages (Instagram, TikTok)
- Contractor introductions
- Supplier introductions
- Pending trademark application
Listing Details
Launched in October 2021, this FBA business sells a specific beauty product, offering a wide range of design and color variations. The business employs one admin contractor who manages the account, oversees inventory levels, and supervises a design contractor responsible for creating new SKUs. This setup has enabled the business to achieve healthy net profit margins of 25% and maintain strong year-over-year growth. With 160 active SKUs and 6 parent ASINS, the business offers a large selection of designs.
The supply chain is streamlined and efficient, with two suppliers based in China handling the production. The majority of the inventory is shipped directly from the suppliers to Amazon's warehouses with the seller keeping a small amount of inventory at home. The business has a TACoS of 14.49%, indicating effective advertising spend relative to sales. The small and lightweight nature of the products further simplifies logistics, contributing to the overall efficiency and profitability of the business.
*Discontinued SKUs have been kept in the P&L. SKUs are continually being replaced as unpopular designs will be replaced with new designs.
*The previous trademark was abandoned. The seller submitted a new trademark in July 2024 but there is a chance it will be rejected. Please refer to the Assets Included doc for detailed information.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
Earnings
Site Traffic
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Opportunities
- Selling on other marketplaces
- Selling internationally
- Using social media to generate a following and sales
- Increasing/Improving PPC campaigns
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
- The trademark application might be rejected.
Work & Skills Required
- Monitoring sales
- Checking in with Admin contractor
- Checking in with Designer contractors
- Paying contractors
- Paying suppliers
Seller Support Includes
The Seller is willing to offer 60 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The seller wants to free up her time to focus on her family
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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