Health & Fitness
Health & Fitness
Business Started
1st of September, 2016
(8 years 1 month old)
Assets Included in the Sale
- Primary domains and all site content/files
- 301 redirect domain
- Social media accounts/pages (Facebook, Flipboard, Pinterest)
- Email list (2,500 subscribers)
Listing Details
Launched in September 2016, this Display Ads business comprises 2 health and fitness informational websites, focusing on exercise and nutrition. The sites are monetized via Mediavine with the larger site accounting for 80% of combined revenue. Some key positives of the business include strong social media engagement, evidenced by a total social following of 749k, and the high Semrush Authority Scores of 19 and 20.
Traffic to the larger site is predominantly from organic social sources (73.08%), with significant contributions from direct traffic (16.98%) and organic search (9.02%). Similarly, the smaller site also relies heavily on organic social traffic (59.66%), followed by direct (32.04%) and organic search (7.42%). The social traffic mainly comes from Pinterest and Flipboard, platforms known for their visual and engaging content, which aligns well with the health and fitness niche. The business is owned by a husband and wife team who create the content themselves which is added on a bi-weekly basis.
*The seller is open to selling the sites individually.
*The smaller site currently falls below the 50,000 sessions per month required to be accepted into the Mediavine program. A buyer would need to switch the smaller site to a different Ad Network and agree to exclude the smaller site from the Inspection Period listed in the Terms of Service.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating more content
- Improving SEO to increase Organic Traffic
- Monetizing the email list
Risks
- Algorithmic changes could cause traffic to fluctuate
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue
Work & Skills Required
- Creating content
- Performing keyword research
- Publishing content to social media pages
- Checking accounts and updating plugins
- Reviewing traffic and revenue
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
Recommended Businesses
Similar Listing Criteria
Display Advertising
Affiliate, Amazon Associates, Display Advertising
Display Advertising, Amazon Associates, Lead Gen
Display Advertising
Affiliate, Amazon Associates, Display Advertising
Display Advertising, Amazon Associates, Lead Gen
Empire Flippers Certified
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.