Niche: Art, Hobbies

Listing Details

This listing is for a subscription box and eCommerce business launched in October 2022, focusing on the crafting and DIY niches. The Shopify store offers subscription boxes and a wide range of individual crafting supplies, tools, and materials aimed at creative hobbyists. With an active subscriber base of approximately 3,000 customers, the business has experienced rapid growth in recent months, acquiring around 1,500 new subscribers monthly.

Subscription boxes contribute 90% of the business's revenue, with individual product sales comprising the rest. The average lifetime value (LTV) of a subscriber is around $120, and the cost of acquiring a new customer is estimated at $15. The business boasts healthy profit margins of around 25% and a total advertising cost of sales (TaCOS) of 15%.

The business maintains a strategic relationship with a single agent based in a key location in China, responsible for storing inventory and fulfilling orders. The current owner works approximately 10 hours per week, mainly overseeing inventory and advertising management. The business is supported by two virtual assistants and a director, though only one of the virtual assistants is expected to stay on with a new owner.

This business offers an excellent opportunity for a buyer interested in a profitable, growing operation within the booming crafting and DIY space.

* Approximately 37% of current subscriptions are processed through the seller’s PayPal account, which is linked to an Italian business entity. Based on preliminary discussions with PayPal, transferring the account is not feasible, and transitioning subscribers to a new PayPal account would require them to reauthorize payments, potentially causing disruptions. The seller is open to establishing a contractual agreement to regularly transfer proceeds until these subscriptions naturally churn, along with exploring other potential solutions. For further details, please contact the seller directly.