Beauty
Beauty
Business Started
18th of May, 2019
(5 years 4 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Social Media Accounts
- Supplier relationships
- Shopify Account
- Trademark
- Email List
- Secondary domain
- SMS list
Listing Details
This listing is for an eCommerce business created in May 2019 in the beauty niche. The business sells products related to hair care, with a majority of the revenue coming directly from Shopify (85%), and the remainder coming from an Amazon distributor and retail stores - including placement in 900 CVS stores and the HEB supermarket chain in Texas. The business boasts strong net margins of over 45.42%, and TaCOS of 22.58%.
Traffic is well-diversified coming from direct (34.81%), organic social (13%), paid search (11.53%), paid social (11.41%), SMS (4.3%), and organic search (4.2%). Traffic primarily comes from the US (93%), with a small amount from Canada (1.39%) and the UK (0.82%).
All inventory is managed at the Seller's warehouse in Orlando, Florida, where there are employees who help with storage/fulfillment. There are also other employees such as a Facebook Media Buyer, Google Media Buyer, Influencer Coordinator, and Customer Service representative. The Seller works minimal hours per week to maintain the business - less than 8 hours. The business has 4 suppliers, 1 in the US and the other 3 located in China.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
**This business is SBA pre-approved.
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
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What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Maximizing partnerships with retail outlets - the business recently landed partnerships with CVS and HEB.
- Enhancing marketing campaigns - more focus on social media platforms and influencers
- Product development - due to the niche, there is room for additional product development
Risks
- Supplier/factory changing terms of agreement or unable to produce product to meet demand
- An increase in ad pricing could make paid traffic channels unprofitable.
Work & Skills Required
- Managing inventory
- Overseeing employees
Seller Support Includes
The Seller is willing to offer 30 days of support including training and orientation, documentation, consulting, introduction to key contacts, and supporting the transition.
Reason for Sale
The Seller has been operating this business for a long period of time and wishes to focus on new opportunities that fit her lifestyle.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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